Blog posts
Mac&Ernie’s marketing, social media and customer experience blog.
You’re going to find a lot of marketing and social media gold tips in this blog. Find more by following Mac&Ernie on social media. If you’ve arrived here looking for answers, try searching the site to find them or simply browse the blog posts.
Why you should stop worrying about Facebook vanity metrics.
It’s important to add a little measurement and reflection into your social media marketing strategy. Learning what works and what doesn’t can be crucial to your success in these channels. But are you focusing on the wrong metrics? Read on to find out what vanity metrics are and why you could be letting them distract you.
Should I run a Facebook or Instagram competition to increase my followers?
If you're looking to increase the number of followers on your Facebook or Instagram business pages, you might be tempted to run a competition or giveaway. But have you really thought through how that might work and whether or not this is actually good for your business? Here are my thoughts...
Facebook Events - a quick guide to getting it right
Using Facebook Events can have some great advantages when promoting an event, sale, opening or even a live video session. As always, there are some things to consider to make sure you doing it right.